Part 4 . Polish, Publish, &  Promote

This video covers the final stage of podcasting: polishing, publishing, and promoting your show. Clifford Howard explains how to edit episodes using free local programs like Audacity or Reaper, or online platforms such as Riverside and Descript, which also offer AI tools for simple tasks. He emphasizes following a publishing checklist that includes a title, description, artwork, and tags to stay organized. For promotion, Clifford recommends using social media, email lists, collaborations, and guest appearances, highlighting the power of cross-sharing with other creators. He ties it back to the first lesson—when you know exactly what your podcast is about, who it’s for, and how it serves them, promotion becomes far easier and more effective.