Part 1. Concept & Audience

This video emphasizes the importance of clarifying your podcast’s concept and audience before launching, as unclear direction is a common reason many shows fail. Clifford Howard explains that you should be able to define in one statement what your podcast is about, who it’s for, and how it serves them. Using his client’s show *The Iguana Chronicles* as an example, he demonstrates how a podcast can generate leads and build authority by combining education and storytelling while speaking directly to an ideal listener. By the end, viewers are encouraged to think through their own podcast’s purpose, audience, and value to ensure a strong foundation before moving on to the next step: creating a launch blueprint.